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Design a website through UI and UX analysis – our experience

When we embarked on this adventure, we told ourselves: the coordinated image and the TeamPeaks website will be the result of our collective work. And so, it was!


The Working Method

We understand that designing a website is not a simple, linear process: it requires analyzing needs, identifying values, and defining concrete objectives. To create our site, we chose a collective working method, involving everyone in TeamPeaks. Each team contributed with its experience and expertise, complementing each other to achieve the project’s goals.


The Design (UI and UX…and more)

We started by analyzing what our competitors were doing:
  • How do our competitors present themselves?
  • What is their tone of voice?
  • What graphic style do they use?

Among the competitors, the general trend was to use very technical and sector-specific language together with impersonal images. What was missing, and this is fundamental for TeamPeaks, was the focus on the individuality of people. This is what we aimed to address on our website.

Let’s consider what instead inspires us: in his book “Emotional Design: Why We Love (or Hate) Everyday Things,” Don Norman outlines three levels of design:

  • Visceral Design:  how the user perceives the design and the emotions that derive from it
  • Behavioral Design:  the actions the user takes within the site
  • Reflective Design:  a more reflective level that prompts the user to ask questions about the meanings of the elements

Our graphic design process considers all these aspects: emotion, action, reflection.

The intention is to accompany the observer into our world, showing the various facets of the “diamond”: our skills, our competencies, the objects that represent and inspire us, talking about us and how we work.

For this reason, we chose to create an illustrated iconography.


Our Symbols:

Many of the illustrations on our website are inspired by a famous 1500 engraving by Jacopo de’ Barbari, which is displayed in one of our offices.


This ancient technique is reinterpreted in a modern way on the site, with a style that aims to blend modernity and craftsmanship. This concept of craftsmanship is central to our working method: each project is unique and tailored to the client’s needs and objectives.

The Whistling Kettle

The Whistling Kettle

The kettle in our kitchen whistles when the temperature reaches the boiling point. It signals the afternoon break, a time for tea or infusions. It’s a moment for informal chats, that often leads to new ideas and insights.

The Trail Map

The Trail Map

The mountains are always at the center of our thoughts, as you can see in our logo. It’s impossible not to refer to the mountain peaks when identifying our goals and the desire to pursue them together.

The Kintsugi Plate

The Kintsugi Plate

This symbolizes our learning method. The plate repaired with Kintsugi technique. Through our experience, we grow, and we emphasize each difference. In some way, we feel connected to a holistic vision of our work path.

The Tandem

The Tandem

It represents our approach to consulting: a journey done together with clients, supporting them in their choices.

The Apple

The Apple

It represents knowledge in the common imagination, as well as critical thinking, rigor, and curiosity—all integral to our method.

The Gramophone

The Gramophone

Everything starts with sensitive listening… It’s another way of listening and approaching challenges—slower and more precise, aimed at building solid and lasting projects.

We are not a web agency, but we understand the principles of UI and UX design well enough to leverage their potential. We stay updated with web design trends and can independently produce visual content, including illustrations, photos, animations, and videos. Additionally, we can add interactivity and animated effects to our content to enhance user appeal and engagement.

We have applied this knowledge to online training, creating e-learning content and custom configurations for the LMS platforms we administer.

Do you like our site? Would you like to see our portfolio?

Reach out to us and ask for a demo!